Built from executive advisory work

Alicia Perkins
Executive Advisor · Founder, The Positioning House
Author of The Executive Read: How Strategic Leaders Stop Being Overlooked
Alicia advises senior leaders across technology, financial services, healthcare, consulting, and Fortune 500 operating companies. Her work focuses on the decisions, transitions, and organizational rooms that quietly shape executive careers. The Blueprint Library translates the questions, variables, language, and decision patterns Alicia uses in private advisory work into structured tools senior leaders can apply independently.